Building brands
that
grow with planet-friendly
companies
Building brands
that grow with
planet-friendly
companies
Re:ignite is a small, independent branding studio working with planet-friendly B2B companies at a pivotal stage of growth.
The work sits at the intersection of strategy, design, and sustainability — helping ambitious teams show up with clarity and credibility, without losing what they stand for.
Re:ignite is a small, independent branding studio working with planet-friendly B2B companies at a pivotal stage of growth.
The work sits at the intersection of strategy, design, and sustainability — helping ambitious teams show up with clarity and credibility, without losing what they stand for.
Building
brands
that grow
with
planet-friendly
companies
Who is behind it
Who is behind it
Hi!
I’m Sandra Hurkova
Hi!
I’m Sandra Hurkova
Hi!
I’m Sandra Hurkova
— lead strategist, designer, & founder of Re:ignite.
— lead strategist, designer, & founder of Re:ignite.
Design mindset
Branding isn’t decoration. It’s the system that shapes how people understand your business — often before they ever meet you. Every touchpoint does one of two things: it either builds trust, or creates friction you don’t see until deals stall. That’s why I treat brand foundations as infrastructure — not something you revisit every funding round. When it’s done right, it compounds over time and starts working for the company, not against it. I’ve always approached design this way. If it’s shallow or purely aesthetic, I’m not interested.
Design mindset
Branding isn’t decoration. It’s the system that shapes how people understand your business — often before they ever meet you. Every touchpoint does one of two things: it either builds trust, or creates friction you don’t see until deals stall. That’s why I treat brand foundations as infrastructure — not something you revisit every funding round. When it’s done right, it compounds over time and starts working for the company, not against it. I’ve always approached design this way. If it’s shallow or purely aesthetic, I’m not interested.
Design mindset
Branding isn’t decoration. It’s the system that shapes how people understand your business — often before they ever meet you. Every touchpoint does one of two things: it either builds trust, or creates friction you don’t see until deals stall. That’s why I treat brand foundations as infrastructure — not something you revisit every funding round. When it’s done right, it compounds over time and starts working for the company, not against it. I’ve always approached design this way. If it’s shallow or purely aesthetic, I’m not interested.
Outside the work
When I’m not deep in brand strategy or obsessing over pixels, you’ll find me outside, getting lost around the world — following the sun, chasing waves, and peaking over mountains. I live and work remotely, move often, and care deeply about the planet and animals. I surf, hike, skate, foster dogs, take care of my horses — and will absolutely try to pet animals I shouldn’t. That way of living shapes how I work: open-minded, adaptable, and long-term by default.
Outside the work
When I’m not deep in brand strategy or obsessing over pixels, you’ll find me outside, getting lost around the world — following the sun, chasing waves, and peaking over mountains. I live and work remotely, move often, and care deeply about the planet and animals. I surf, hike, skate, foster dogs, take care of my horses — and will absolutely try to pet animals I shouldn’t. That way of living shapes how I work: open-minded, adaptable, and long-term by default.
Outside the work
When I’m not deep in brand strategy or obsessing over pixels, you’ll find me outside, getting lost around the world — following the sun, chasing waves, and peaking over mountains. I live and work remotely, move often, and care deeply about the planet and animals. I surf, hike, skate, foster dogs, take care of my horses — and will absolutely try to pet animals I shouldn’t. That way of living shapes how I work: open-minded, adaptable, and long-term by default.
Experience (in a nutshell)
4+ years working with B2B startups
Background in marketing (BA)
Clients across EU, US & Australia
Remote-first, working across time zones
Languages: English, Czech, Spanish (working)
Before design, I was a professional show jumping rider — which taught me discipline, patience, and how to perform under pressure. Those skills translate surprisingly well to building brands that need to hold up in the real world.
Experience (in a nutshell)
4+ years working with B2B startups
Background in marketing (BA)
Clients across EU, US & Australia
Remote-first, working across time zones
Languages: English, Czech, Spanish (working)
Before design, I was a professional show jumping rider — which taught me discipline, patience, and how to perform under pressure. Those skills translate surprisingly well to building brands that need to hold up in the real world.
Experience (in a nutshell)
4+ years working with B2B startups
Background in marketing (BA)
Clients across EU, US & Australia
Remote-first, working across time zones
Languages: English, Czech, Spanish (working)
Before design, I was a professional show jumping rider — which taught me discipline, patience, and how to perform under pressure. Those skills translate surprisingly well to building brands that need to hold up in the real world.
Why Re:ignite exists
Why Re:ignite exists
I’ve worked with B2B startups long enough to see the same pattern repeat: the business evolves faster than the brand because there's never enough time to rebrand — and suddenly the signals are not just mismatched, they're actively holding the business back.
That’s the gap I help close.
I didn’t start this studio to make things “look better.” I started it because too many good, planet-friendly businesses struggle to be taken seriously — while louder, less thoughtful ones win attention by default.
Re:ignite exists to help the former compete, grow, and lead — without selling out or greenwashing their way forward.
Good business should win. And it should be built to last.
What makes Re:ignite special
What makes Re:ignite special
What makes working with Re:ignite different
What makes working with Re:ignite different
Strategy before aesthetics
I don’t start with colors. I start with why deals stall and where clarity breaks down the right thing.
Honest, focused feedback
No endless revisions. If something isn’t working, I’ll explain why — and fix the right thing.
Strategy before aesthetics
I don’t start with colors. I start with why deals stall and where clarity breaks down the right thing.
Honest, focused feedback
No endless revisions. If something isn’t working, I’ll explain why — and fix the right thing.
Strategy before aesthetics
I don’t start with colors. I start with why deals stall and where clarity breaks down the right thing.
Honest, focused feedback
No endless revisions. If something isn’t working, I’ll explain why — and fix the right thing.
Built for lean teams
Systems your team can actually use, without relying on a designer for every update.
Planet-first by default
Sustainable decisions baked into process, tools, and thinking — not added as a badge.
Built for lean teams
Systems your team can actually use, without relying on a designer for every update.
Planet-first by default
Sustainable decisions baked into process, tools, and thinking — not added as a badge.
Built for lean teams
Systems your team can actually use, without relying on a designer for every update.
Planet-first by default
Sustainable decisions baked into process, tools, and thinking — not added as a badge.
Designed for outcomes
Investor confidence, talent attraction, deal velocity — not just something that “looks cool.”
Designed for outcomes
Investor confidence, talent attraction, deal velocity — not just something that “looks cool.”
Designed for outcomes
Investor confidence, talent attraction, deal velocity — not just something that “looks cool.”
A note on sustainability
A note on sustainability
Designing with the planet in mind
Designing with the planet in mind
Designing with the planet in mind
I believe sustainability doesn’t start in operations or reporting — it starts in design.
Brand strategy is often the first place where long-term decisions get locked in: how you communicate, what you prioritise, how often things need to be replaced, and whether your systems can scale without constant reinvention. Get that wrong, and you’re redesigning every funding round, which is expensive - inefficient, and unsustainable.
At Re:ignite, a planet-friendly approach isn’t a visual style. It’s a decision-making framework. It’s embedded in how brands are structured, how systems are built, and how every choice holds up over time, for the business and the planet.
that means:
Brands designed to last, so you’re not rebranding or tweaking your logo every 18 months
Digital-first systems that reduce unnecessary production, duplication, and waste
Websites and assets built for performance and longevity, not just launch day
Physical and print assets considered carefully, used only when they add real value — and designed to be produced responsibly
Non-human stakeholders included in strategy, so impact isn’t an afterthought but part of the brief from day one
Brands designed to last, so you’re not rebranding or tweaking your logo every 18 months
Digital-first systems that reduce unnecessary production, duplication, and waste
Websites and assets built for performance and longevity, not just launch day
Physical and print assets considered carefully, used only when they add real value — and designed to be produced responsibly
Non-human stakeholders included in strategy, so impact isn’t an afterthought but part of the brief from day one
I’m not chasing perfection.
I’m committed to progress — and to building brands that support both growth and responsibility.
Process
Process
How I work
No fluff. No templates. No endless revisions. Just the good stuff.
Step one: listen. Step two: challenge. Step three: make you impossible to ignore.
It’s a strategic partnership — collaborative, focused, and built to move fast without cutting corners. We design for a future where your business — and the planet — both win.
Investor-approved. Competitor-feared. Founder-loved.
Do it once, do it right.
1
Fit check
You reach out. We schedule a quick call (30 minutes, no prep needed). I ask about your business, your struggles, and what's holding your brand back. You’ll get an honest take on whether I’m the right partner — and what working together would actually look like.
Step 1
2
Proposal & Alignement
If we’re a fit, you’ll receive a clear, custom proposal. It outlines scope, timeline, investment, and expected outcomes — tailored to your stage and goals. You’ll know exactly what you’re getting and why it matters.
Step 2
3
Strategy & Positioning
This is where we build the foundation. We clarify who you’re for, what makes you different, and how to explain it without jargon. The result is clear positioning and messaging you can actually use — internally and externally.
Step 3
4
Creative Direction
I translate strategy into a clear creative direction. You’ll see early visual and verbal concepts to align on the feel before we build anything fully. For websites, this includes wireframes focused on clarity, flow, and conversion.
Step 4
5
Deisgn & Build
I design and build the full brand system — identity, website (if included), and key assets. Everything is created to scale and to be used by a lean team. You get two focused revision round to refine, not reinvent.
Step 5
6
Delivery & Handoff
You receive all final files, guidelines, and assets — clearly organized and ready to use. I walk you through how to apply and maintain the brand with confidence. For websites, I handle launch and QA so everything works properly.
Step 6
7
Launch & Support
Your brand goes live — and you can finally share it without hesitation. I stay available for 30 days post-launch for small tweaks or questions. After that, your team is fully equipped to run with it.
Step 7
1
Fit check
You reach out. We schedule a quick call (30 minutes, no prep needed). I ask about your business, your struggles, and what's holding your brand back. You’ll get an honest take on whether I’m the right partner — and what working together would actually look like.
Step 1
2
Proposal & Alignement
If we’re a fit, you’ll receive a clear, custom proposal. It outlines scope, timeline, investment, and expected outcomes — tailored to your stage and goals. You’ll know exactly what you’re getting and why it matters.
Step 2
3
Strategy & Positioning
This is where we build the foundation. We clarify who you’re for, what makes you different, and how to explain it without jargon. The result is clear positioning and messaging you can actually use — internally and externally.
Step 3
4
Creative Direction
I translate strategy into a clear creative direction. You’ll see early visual and verbal concepts to align on the feel before we build anything fully. For websites, this includes wireframes focused on clarity, flow, and conversion.
Step 4
5
Deisgn & Build
I design and build the full brand system — identity, website (if included), and key assets. Everything is created to scale and to be used by a lean team. You get two focused revision round to refine, not reinvent.
Step 5
6
Delivery & Handoff
You receive all final files, guidelines, and assets — clearly organized and ready to use. I walk you through how to apply and maintain the brand with confidence. For websites, I handle launch and QA so everything works properly.
Step 6
7
Launch & Support
Your brand goes live — and you can finally share it without hesitation. I stay available for 30 days post-launch for small tweaks or questions. After that, your team is fully equipped to run with it.
Step 7
1
Fit check
You reach out. We schedule a quick call (30 minutes, no prep needed). I ask about your business, your struggles, and what's holding your brand back. You’ll get an honest take on whether I’m the right partner — and what working together would actually look like.
Step 1
2
Proposal & Alignement
If we’re a fit, you’ll receive a clear, custom proposal. It outlines scope, timeline, investment, and expected outcomes — tailored to your stage and goals. You’ll know exactly what you’re getting and why it matters.
Step 2
3
Strategy & Positioning
This is where we build the foundation. We clarify who you’re for, what makes you different, and how to explain it without jargon. The result is clear positioning and messaging you can actually use — internally and externally.
Step 3
4
Creative Direction
I translate strategy into a clear creative direction. You’ll see early visual and verbal concepts to align on the feel before we build anything fully. For websites, this includes wireframes focused on clarity, flow, and conversion.
Step 4
5
Deisgn & Build
I design and build the full brand system — identity, website (if included), and key assets. Everything is created to scale and to be used by a lean team. You get two focused revision round to refine, not reinvent.
Step 5
6
Delivery & Handoff
You receive all final files, guidelines, and assets — clearly organized and ready to use. I walk you through how to apply and maintain the brand with confidence. For websites, I handle launch and QA so everything works properly.
Step 6
7
Launch & Support
Your brand goes live — and you can finally share it without hesitation. I stay available for 30 days post-launch for small tweaks or questions. After that, your team is fully equipped to run with it.
Step 7
I'm your partner-in-design
I'll be with you every step of the way. You can decide how much you want to be involved.
Re:ignite builds low-carb websites. Here's the proof:
Re:ignite builds low-carb websites.
Here's the proof:
Re:ignite builds low-carb websites. Here's the proof: