strategic branding for planet-friendly B2Bs.

Your business grew.

Your business grew.

Your business grew. But your brand

But your brand confuses.

But your brand confuses.

But your brand

undersells.

hesitates.

confuses.

struggles.

undersells.

undersells.

hesitates.

confuses.

struggles.

undersells.

You’re further along than your website, deck, and identity suggest.

That gap creates hesitation, confusion, and missed opportunities even when the work is strong

You’re further along than your website, deck, and identity suggest.

That gap creates hesitation, confusion, and missed opportunities even when the business is strong

You’re further along than your website, deck, and identity suggest.

That gap creates hesitation, confusion, and missed opportunities even when the business is strong

You’re further along than your website, deck, and identity suggest. That gap creates hesitation, confusion,

and missed opportunities even when the business is strong

when branding falls flat

When your brand falls behind, friction shows up everywhere.

You’ve built something real. But when the brand doesn’t reflect that yet, doubt shows up before the conversations do. A strong business with a weak brand creates doubt.

Buyers hesitate

Investors push back

Senior hires are hard to keep

You keep explaining what should already be obvious

Buyers hesitate

Investors push back

Senior hires are hard to keep

You keep explaining what should already be obvious

Not because your company isn’t ready but because your brand isn’t doing its job (yet).

why good branding matters

This isn’t just about looking better.
It’s about being taken seriously.

This isn’t just about looking better. It’s about being taken seriously.

At this stage, branding isn’t a decoration.
It’s how your company signals maturity, clarity, and confidence.

Make it immediately clear what you do and why it matters

Make it immediately clear what you do and why it matters

Build trust fast

Build trust fast

Help the right people say "yes" sooner

Help the right people say "yes" sooner

And reflect how far you’ve come

— before the first conversation even starts.

And reflect how far you’ve come

— before the first conversation even starts.

what makes re:ignite special

We create for founders who care about what they’re building and the planet it lives on.

Re:ignite is a strategy-led branding studio for climate, circular, and sustainability-driven companies that want their brand to work as hard as the business behind it.

Strategy before aesthetics

Brand decisions start with positioning and clarity — not colors or logos.

Strategy before aesthetics

Brand decisions start with positioning and clarity — not colors or logos.

Planet-first thinking

Non-human stakeholders are considered alongside commercial ones from the start.

Planet-first thinking

Non-human stakeholders are considered alongside commercial ones from the start.

Systems built to last

Flexible brand and web systems your team can actually use and scale.

Systems built to last

Flexible brand and web systems your team can actually use and scale.

A real partnership

Direct collaboration with the founder behind the studio, not layers of account managers.

A real partnership

Direct collaboration with the founder behind the studio, not layers of account managers.

Because the companies doing business right deserve to be the ones to lead.

  • Illustration

  • Sustainability

  • Web Design

  • Positioning

  • Graphics

  • Planet-friendly

  • UI / UX

  • Competitor analysis

  • Web Build

  • Motion design

  • Target Audience

  • Buyerisms

  • Low-carbon

  • Messaging

  • Circularity

  • Tone of voice

  • Print assets

  • Colors

  • Typefaces

  • Framer

  • Adobe CC

  • Figma

  • Webflow

  • Affinity

  • Procreate

  • Apple Office

  • MS Office

testimonials

Nice words from happy clients.

Nice words from happy clients.

“Sandra brings a calm, professional, and efficient working style that makes collaboration easy.''

Portrait image of a blonde woman facing the camera and smiling

Zuzana Jakesova

RobosizeMe | Marketing Specialist

“I have always been able to rely on Sandra to produce exceptionally high quality work''

A woman with a hat standing in front of a brick building smiing

Melisssa Legarda

Middlesex University | Former Marketing Manager

“I have always been able to rely on Sandra to produce exceptionally high quality work''

A woman with a hat standing in front of a brick building smiing

Melisssa Legarda

Middlesex University | Former Marketing Manager

Ready to close your credibility gap?

If your business has outgrown its brand, now is the moment to fix it
before hesitation costs you another deal, hire, or opportunity.

Sandra Hurkova

Founder & Lead Designer, Re:ignite

I design brands for founders who care about growth and impact. Every decision is grounded in strategy, usability, and sustainability.


who will you be working with

An image of a blonde girl standing against blue and white background with light smile on her face

Sandra Hurkova

Founder & Lead Designer, Re:ignite

I design brands for founders who care about growth and impact. Every decision is grounded in strategy, usability, and sustainability.


who will you be working with

Sandra Hurkova

Founder & Lead Designer, Re:ignite

I design brands for founders who care about growth and impact. Every decision is grounded in strategy, usability, and sustainability.


who will you be working with