Curriculum Vitae

Sandra Hurkova

Brand Strategist

No-code Developer

Freelancer

Brand Designer

Dog Lover

Brand & Web Designer turning ideas into clear, credible brands. Open to freelance and project collaborations.

Hi! I'm Sandra, a remote-first designer passionate about my work and the planet.

My work combines brand strategy, visual identity, and web design so the story, the system, and the experience all work together.

When someone lands on your website or opens your pitch deck, they should understand what you do and why it matters without needing a long explanation.

I run an independent brand studio (Re:ignite) that focuses on supporting planet-friendly B2Bs in crucial stages of growth.

experience

Re:ignite

2024 - present

Founder | Brand & Web Designer


  • Founded an independent branding studio working with B2B companies and growing teams

  • Design brand strategy, visual identity systems, and websites (Webflow / Framer)

  • Work directly with founders and marketing teams to clarify positioning and create brand systems they can actually use

  • Clients across Europe, the US, and Australia

RobosizeME

2022 - 2025

Brand Designer


  • Created the full visual identity including logo system, typography, color palette, and brand assets

  • Designed and developed the company website in Webflow

  • Produced marketing assets for conferences, social media, and presentations

  • Ensured consistent brand use across digital and physical touchpoints

KardiAI

2022 - 2023

Brand Designer


  • Designed the company’s visual identity and brand system

  • Designed and developed the company website in Webflow

  • Created UI design for the patient and doctor app interface

  • Produced print and marketing materials supporting product launch

Sciant

2021 - 2023

Web & Graphic Designer


  • Contributed to the redesign of the company website

  • Created digital marketing assets and campaign visuals

  • Designed presentations, one-pagers, and infographics

  • Produced conference and event materials

skills

Brand Strategy

Brand strategy
Positioning and messaging
Brand architecture
Creative direction

I help companies clarify what they stand for, how they communicate, and how their brand should evolve as they grow.

Visual Identity Design

Logo design
Color and typography systems
Illustration and graphics
Brand guidelines

Designing identity systems that are recognizable, flexible, and actually usable by teams.

Web Design

UX & UI
Conversion-focused layouts
Content hierarchy
Responsive design

Designing websites that are simple, clear, and easy to navigate — built for real users, not design awards.

No-code Development

Webflow
Framer
Design-to-development workflows

Turning design into fully functional websites that teams can manage without technical headaches.

Verbal Identity

Tone of voice
Brand voice
Messaging frameworks
Brand narratives

Helping companies articulate what they do and why it matters in a way that people understand quickly.

Consulting & Art direction

Brand audits
Creative direction
Design guidance for teams

Supporting founders and marketing teams with strategic design decisions and brand evolution.

projects

RobosizeME

Brand Identity & Web design

KardiAI

Brand Identity & Web design

Sciant

Graphic design & web

Sanday Design

Brand & Web Design

education

BSc Management & Marketing (First Class Honours)

University of Essex

Focused on marketing strategy, consumer behaviour, and brand management.
Placement year included communications and marketing work within a university department.
Activities included serving as President of the Essex Blades Squash Club, leading a committee and helping the club achieve Gold Standard recognition.

BA Marketing

Middlesex University

Focused on digital marketing, communications, and design fundamentals.

Completed a marketing internship within the university’s communications team, working on email campaigns, social media content, and marketing materials.

stack

Figma

Design Tool

Adobe CC

Design tool

Affinity

Design tool

Framer

No-code Development

Webflow

No-code Development

Notion

Collaboration

MS Office

Collaboration

Apple Office

Collaboration

Google Workspace

Collaboration

Miro

Workshops

certifications

Climate Fresk Facilitator

2025

Digital Business

Dot Native - Avado

2017

Digital Marketing

Dot Native - Avado

2017

other

English

Bilingual

Czech

Bilingual

Spanish

Working

A, B, B+E

EU Driver's licences

Car

US Driver's licence

summary

I’ve always believed that branding should do more than make things look nice.

It shapes how people understand a business before they ever meet the team behind it. When the signals are clear and consistent, conversations move faster and trust builds more easily.

My work focuses on creating brands and websites that make companies easier to understand, easier to trust, and easier to grow with over time.

I’m always eager to collaborate and bring fresh perspectives to the table, constantly refining my skills through hands-on experience, ongoing learning.

If you're looking for someone who’s not only technically skilled but also dedicated to crafting products that truly make a difference, I’d love to connect and discuss how I can contribute to your team.